News & Events

Wisconsin Bench Unveils Biggest Change to Its Identity in Company History

Thorp, WI, June 1, 2011 – Wisconsin Bench unveiled a new corporate identity to better represent its growth and ever-expanding solutions for the industrial, educational, office and health markets. Wisconsin Bench often synonymous with supplying quality bench tops and flat panels for most of largest industrial and material handling dealers will now be going to market as WB Manufacturing.

“The new WB Manufacturing corporate brand builds upon the strength of our historical products, but since we also added our casegoods, lockers and educational product lines and acquired the National School Lines brand, we knew it was time to communicate a stronger message to our dealers and ultimately to our end-users,” said Steve Burgess. “We are no longer only producing products for limited applications but we are delivering solutions across many different industries.”

The new logo conveys who we are, the markets we serve and the breadth of solutions we offer that differentiates us in our industry. We have redefined our markets, created new product lines, expanded our manufacturing capabilities and developed new marketing strategies. Our new corporate logo reflects upon our heritage but provides direction for the future.

Click here to read the entire press release.